Top Tools for E-Commerce Websites


Whether you’re new to the world of e-commerce or you’ve been running an online store for awhile, you need to know the importance of tools and software. There are many, many tools available for e-commerce sites: shopping carts, payment portals, customer portals, live chat software, and more. As coding training courses such as those offered by Austin Coding Company continue to be made available, more and more coders and designers are creating tools for e-commerce platforms.

Which ones would be best for your needs? Here’s a look at some of the top tools internet stores are using these days:


This chat solution can be integrated with many other e-commerce tools. It provides a simple and fast way to engage and convert visitors into customers. Features include a library filled with pre-defined messages, operator to operator chat, the ability to anticipate customer questions, and more.

Google Analytics

This is THE web analytic tool that companies all over the world use. It allows you to analyze data from all touch points in a single place to help you understand your customers’ experiences. Additional tools are available for sharing the information with others in your business. Google Analytics is built to work with the search engine giant’s media and publisher products.


When you need to do A/B testing, this is a great tool to have around. It helps users test different colors, layouts, website copy, etc… in real time. Optimizely can be integrated with other tools such as Google Analytics, and comes with the tools necessary to reduce bounce rates and increase leads.


Build a gorgeous online store with this intuitive drag-and-drop builder. It offers a variety of tools such as real time shipping, coupons, abandoned cart assistance, and a platform to track orders and manage inventory. The shopping cart is fully integrated and works with popular payment processors like PayPal and More than 400,000 stores use the Weebly platform.


If you prefer coding websites rather than drag-and-drop building, Magento might be what you’re looking for. It’s an advanced e-commerce platform and is used by some of the biggest businesses in the world. There are two sides of the platform: the open-source solution, which is free, and the hosted solution. The backend is user-friendly and comes with a variety of code editing tools.


Social media is an important part of e-commerce, and Hootsuite allows users to manage all social media marketing (35+ platforms) in one place. Whether you need to find prospects or do some collaboration, this is a very helpful tool. The social media analytics give you an in-depth view of how well your marketing efforts are performing on Facebook, Twitter, Linkedin, Instagram, Google+, and dozens of other platforms.

Sift Science

Protect your business from fraudulent transactions. No e-commerce site is going to last very long without a fraud detection system in place. Sift Science offers just that. It actually analyzes shoppers’ habits with “real-time machine learning” and prevents credit card thieves from making purchases on your site.Your store will also be protected from account abuse as fake account creation is prevented.

Going “above and beyond your customer’s expectation” is one of the key aspects in e-commerce, according to Business Insider. These tools will help you keep your customers happy.

Author Michael Peggs is the founder of Marccx Media, a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Before Marcxx, Peggs worked at Google in business development, forming digital media and advertising partnerships in the United States and Asia. He is also a contributor to The Huffington Post, FastCompany and Business Insider as well as and podcaster, hosting the iTunes Top 10 New & Noteworthy Podcast You University. 

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