Smartphones have become an essential part of most business toolkits, according to Manta’s SMB Wellness Index. It states more than 80 percent of small business owners use mobile devices like smartphones at least once a day for business, a statistic that’s likely to be similar among medium and large business owners.
Cybersecurity is an ever-growing issue within the tech industry, and yet the UK has found itself desperately short of the professionals needed to deal with the shortfall.
Recruitment agency Indeed recently estimated that Great Britain had the second largest cybersecurity skills deficiency in the world, with less than a third (36%) of employer demand being met.
The world has changed a lot in just a few years, hasn’t it? Think back to just 20 years ago: how many people, for example, had a mobile phone? Or, how many homes had their own computer or laptop? Furthermore, the tablet computer was just an idea in someone’s head, whereas now it’s almost ubiquitous! However we look at it, the biggest changes in our lives have come about thanks in no small way to the development of digital communication and associated devices. Just a few years ago, it would have cost me a lot of money to communicate by phone with friends in Australia; now, I can do so for free from my laptop or smartphone.
With today’s technology, digital marketers are shifting their attention to mobile marketing. More users are now choosing mobile applications over the traditional media. As the market trend continuously evolves, companies are more inclined to create compelling campaigns to reach their customers.
With numerous different social media marketing tools available online and their significance to the online marketing, it can get very hard to search for the right tool which suits you best.