As an online marketer, you probably appreciate the fact that success is drawn from the number of people who visit your website and take appropriate action depending on your niche. Whether you are an affiliate marketer or an entrepreneur who runs an e-commerce website, you will find it important to campaign for a higher position on search engine rankings and at the same time generate quality leads for your online business. Below are 5 reasons why you need to dedicate some of your time and resources to guest blogging. If you don’t want to do the hard work you can now even hire a guest posting service to do it for you!
Generate Quality Traffic To Your Website
There is a big difference between quality traffic and traffic. Traffic means you get a lot of web visits from people who just spend minimal time on your website probably because they just stumbled on your website and are not interested in your niche. However, quality traffic is generated from sources which relate to your online business. A guest post which gets published on a popular blog related to your niche is one of the sources which will see more and more interested prospects land on your website.
Improve Your Position On Search Engine Rankings
One of things most people fail to realize is that guest blogging helps them with link building which is mandatory for anyone who plans to see their website rank on the first page of a browser’s results page. The links from guest posts are editorial and are therefore perceived as high quality links by most search engine algorithms. Remember, a higher position on search engine rankings means more traffic for your website and hence greater proceeds from the online business.
Popularize Your Brand
You have to note that guest blogs are meant to be informative rather than sale-sly although the technique still helps you gain exposure in a way. You will have an allowance to include an author resource box with information about you and what you do. This would be a good way to expose your brand to more people; if someone comes across your brand name more than twice they will eventually follow the link to your website.
Although publishing posts on guest blogs is an attractive way to recruit more prospects for your business, it should be noted that only the highest quality content does the trick. If you do not have enough time or skill to generate impeccable content, it would be wise to hire a guest blogging service provider.
Guest Blogging Helps With Building a Mailing List
Essentially, a mailing list can be described as a list of e-mails from loyal customers who are likely to take action whenever you contact them. Guest posting happens to be one of the reliable techniques a marketer can use to build the mailing list within a short period of time. If someone who has been looking for informative content on a service or a product you deal in stumbles on your guest post and likes it, they will most certainly want to follow your links. To make this strategy effective, link back to your mailing list sign up page instead of the conventional home page.
Portray Yourself As An Authority
One of the things guest blogging helps you do is portray yourself as an authority in your specific niche. Just like a guest would be respectable in other contexts, it is conventionally expected that a guest blogger is well conversant with what they do and therefore capable of providing informative content on a certain product or service. This helps you build a higher level of trust with your prospects who will naturally want to purchase or make a transaction with you.
Be Careful Of Unnatural Links
The last thing you want is unnatural links. Why? Because Google will punish you! Yes that is why at the moment so many people are worried about the unnatural links warning message in webmaster tools. It means people have to actually remove links and then submit a disavow file and also submit a reconsideration request! The best thing to do is build natural links like guest posting. If you don’t have the time to spend removing links I suggest you look at a unnatural link removal service.